marketing
Warner Bros. Left With A Major 'Dark Knight' Marketing Problem
And so, with two days to let the devastating news sink in, Variety now asks the inevitable question of what's to be done with Heath Ledger's final projects—the wrapped The Dark Knight, and Terry Gilliam's The Imaginarium of Doctor Parnassus. Morbidly running through the history of productions faced with surprise cast deaths during shooting (apparently CGI has now taken over for stunt doubles and very low lighting as the re-animating technique of choice), the report then addresses the issue of how such misfortune might cast marketing campaigns in an unpleasant new light. As we pointed out on Tuesday, The Dark Knight's focuses squarely and gruesomely on Ledger's chillingly effective performance as The Joker, providing an unwelcome creative predicament for WB's marketing czar:
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