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marketing

Warner Bros. Left With A Major 'Dark Knight' Marketing Problem

And so, with two days to let the devastating news sink in, Variety now asks the inevitable question of what's to be done with Heath Ledger's final projects—the wrapped The Dark Knight, and Terry Gilliam's The Imaginarium of Doctor Parnassus. Morbidly running through the history of productions faced with surprise cast deaths during shooting (apparently CGI has now taken over for stunt doubles and very low lighting as the re-animating technique of choice), the report then addresses the issue of how such misfortune might cast marketing campaigns in an unpleasant new light. As we pointed out on Tuesday, The Dark Knight's focuses squarely and gruesomely on Ledger's chillingly effective performance as The Joker, providing an unwelcome creative predicament for WB's marketing czar:

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heath ledger

Heath Ledger's Chilling Final Bow In 'The Dark Knight'


So how's The Dark Knight for goodbyes? Give us anything—Brokeback Mountain's heartache, Candy's cautionary tale of—gulp—heroin addiction, even Casanova (OK, not Casanova)—but not the The Dark Knight. Not that disfigured creep in the trenchcoat. Heath's last words to us can't be a menacingly growled, "It's all...part of the plan." His last note, not "Why so serious?" scrawled across a theatrical one-sheet in fingerpainted blood. Warner Bros. has issued this statement in response to his death:

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defamer connections

Broke 'Potter' Fan Willing To Play A Round Of Naked Quidditch In Exchange For Movie Ticket

We realize that between gas, parking, exorbitant ticket fees, and outrageous concession stand prices, the enjoyment of the latest chapter of your favorite fantasy film franchise can often turn into a cost-prohibitive affair. We here at Defamer are therefore more than happy to connect Harry Potter fans of limited means to those of you looking for moviegoing companionship with the potential for something more. Or, to put it more plainly, who'd like to get some hot Craigslist action for the price of a movie ticket?

will put out if u take me to see harry potter - 19
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heath ledger

Heath Ledger Returns To Queer Cinema With Lipstick-Wearing Role

The rumors swirling around Comic-Con last week that Heath Ledger was cast as the Joker in The Dark Knight, the Batman Begins sequel, were confirmed today by THR. The choice is sure to send ripples of controversy throughout the highly factious fanboy community, who'll debate endlessly whether or not the role should have been awarded to an actor most famous for starring in Brokeback Mountain. Their concern wouldn't be that he'd make the supervillain too effete, mind you, but rather that the guy who played Ennis del Mar wasn't capable of going nearly gay enough with the role: Requiring a face full of makeup, a Manic Panic Green Envy dye-job, and the need to punctuate every statement with a round of ear-piercing shriek-laughter, the Joker is one part that requires an actor to really embrace his inner drag queen. More »

culture

UPDATE: Who Are You And What Have You Done With Alyssa Milano?

The only thing we love more than amusing, "only in Hollywood" stories sent in by our readers on Friday afternoon is when they are spooky and secondhand "only in Hollywood" stories that involve famous witch houses and kidnappings. So without further ado, we present "The Case of the Missing Sisters of Angeleno Heights."
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trade roundup

Trade Round-Up: Disney And Pixar Inch Closer To Consummation

· Disney may announce an acquisition of Pixar today, with Steve Jobs possibly appearing before the press to laugh maniacally, urinate on a picture of former CEO Michael Eisner, and light the drenched photo on fire. [Variety]
· Sundance deals: Warner Independent makes second major buy of Sundance, getting Michel Gondry's The Science of Sleep. Meanwhile, negotiations are ongoing for The Illusionist and The Night Listener. [Variety]
· Another deal at the Dance: Weinstein Co, acquires the rights to Factory Girl, starring Sienna Miller, and once starring Katie Holmes. [THR]
· In case you struck your head on the watercooler and have been unconscious for the last couple of hours, The WB and UPN will donate their souls to a new network, The CW. [Variety, THR]
· Dodgeball writer Rawson Marshall Thurber's experience with writing characters with funny mustaches pays off, as he's signed on to script Universal's Magnum P.I. adaptation. Thurber is apparently not opting for a Starsky & Hutch-esque spoof, so perhaps the Ferrell/Wilson/Stiller/Vaughn cadre won't get to wear the iconic Tigers cap. [THR]