Kit Kittredge: An American Girl has no sex and not much of a city.

But this G-rated movie adventure is shaping up as Hollywood's next serious bid for female viewers, some of whom showed their power by pushing the R-rated comedy Sex and the City to surprisingly strong first-weekend ticket sales of more than $57 million two weeks ago. ...

[American Girl]'s mail-order catalog, a primary engine for sales, has a blurb promoting the movie on its May cover. Cities with American Girl retail outlets — New York, Los Angeles, Chicago, Dallas and suburban Atlanta — will get to see the movie early, beginning on June 20. That first round is being helped along on the Web with Kit's movie blog and, at the Grove shopping mall in Los Angeles, with the giveaway of "Kit's Home on Abbott Place," an elaborate playhouse built by Pardee Homes as part of a benefit for the homeless.

The homeless angle! Why didn't Speed Racer think of that? That's hardly it, though; there's the in-store, mother-daughter dining parties and the dynamic approach to the film's G rating, featuring young Kit's (Abigail Breslin) Depression-era spunkiness and "doubts" about her father, played by Chris O'Donnell, upon learning he once voluntarily portrayed Robin in a Joel Schumacher film. WB brass, meanwhile, at least one high-ranking member of which has gone on record suggesting marketing is secondary to the movies it supports, are insisting today that the experimental "poster defacement" phase of its Get Smart campaign is coming along exactly as planned. We can only wonder how Picturehouse would have done it.

• More Girls, Little Ones, Try to Take Back the Multiplex [NYT]

THE WEINSTEIN COMPANY: Nikki Finke has spent the last two days trying to make something out of the Weinsteins reportedly falling two months behind on their residual payments to the Directors Guild of America. Gasp! Or something: An anonymous, "prominent Hollywood helmer" notified Finke that arbitration could start within "twenty days" if the matter isn't resolved. Harvey Weinstein himself followed up to say he knew nothing about it and that he was looking into the third party that handles the payments. The DGA itself acknowledged the delinquency Wednesday, and it didn't quite sound like the meltdown Finke was praying for:

"The DGA has had a long and productive working relationship with The Weinstein Company and its predecessor. It is sometimes the case, with various companies, that residuals payments are late. We are working directly with TWC to resolve this issue and see that our members receive prompt residuals payments."

So! Scandalous! Now Finke is actively soliciting dirt on other studios who've fallen behind: "I would like to shame them into paying up," she wrote Wednesday. But don't call her a gossip. SCORE: We doubt Harvey Weinstein has ever "honestly misunderstood" anything in his career, and we certainly don't doubt his financial woes. But if the DGA's happy, we're happy.

THINKFILM: Its corporate parent CapCo may have staved off its SAG woes on the set of Nailed, but blogger AJ Schnack issued a "breaking" (if vague) news alert Wednesday that the troubled distributor should brace itself for a flurry of non-payment lawsuits from numerous directions. Variety followed up today with specific litigation in the works and a spirited defense from CapCo boss David Bergstein, who's introducing a new European sales arm in Cannes as we speak:

"I come from a distressed asset background, not the film business," Bergstein said. "When you're dealing with any distressed asset, whether it's a single film or a company, it takes you the first year just to straighten out those issues. You can't have problems for five years and expect them to go away in five minutes."

Variety also notes Bergstein is staying in Cannes on a yacht — named Pegasus. SCORE: Just another schmogul. We love ThinkFilm, but it's not looking promising.

PICTUREHOUSE/WARNER INDEPENDENT: Still dead, but as observed by a deeply skeptical Patrick Goldstein, Warner Bros. president Alan Horn is still trafficking in primo denial about his studio's outlook for specialty film distribution:

"We haven't thrown in the towel. ... If there is a specialty movie that interests us or we find something we want to buy, we'll still do it. But marketing is marketing is marketing. I don't think you need a specialty label to market a specialty picture. The tools just aren't that different. Take Juno. In my view, its success wasn't a function of whether it was at Fox or Fox Searchlight. What made it a hit was the movie itself, not the marketing."

Wow. Like, WOW. We presume Horn is thinking of his own low-budget hit Michael Clayton, which succeeded despite a marketing effort worse than Crystal Pepsi's. Apply the same logic to WB's bomb Speed Racer, though, and he's kind of on to something. SCORE: We're with Goldstein — stick to the franchises, fellas.

Warners' popular company line has invoked Speed Racer's comparatively low $100 million budget as flop insurance, but that rationale factored in a decent run internationally as well. Alas, the rest of the world turned its back, too, chipping in less than $13 million of the global $33 million take. And it gets worse: The families at whom Warners was ostensibly aiming Speed Racer not only didn't come out, but with Disney offering The Chronicles of Narnia: Prince Caspian this Friday and Iron Man retaining momentum in its third week, they probably will never come out.

The studio will find black ink eventually on home video, but the collateral damage is ugly. Emile Hirsch? Can't open. Wachowskis? Tighten their leashes (and quit giving them a pass, media). The Dark Knight? More like the Great White Hope for Warner Bros., whose buzz-building efforts on its behalf make Speed Racer look like the Dennis Kucinich campaign. Hell, Picturehouse fared better with the Spanish-language Pan's Labyrinth on a fraction of the screens in 2006; maybe thinking small could do all right by Warners after all.

For starters, outgoing Picturehouse president Bob Berney told Variety that Warners' abdication of the art house is purely philosophical:

"Their decision was not to be in this business," he said. "It's not a reflection on me or Picturehouse. It's not their world."

Berney has no specific plans for a new job. "A lot of people want to do something — companies, investors. I am confident at the end of the day I will find something, but it needs to be a place that fits," he said. Berney added that he and several others from Picturehouse will be in Cannes as scheduled. WIP is sending a smaller contingent than originally planned.

[A]m I genuinely sad for the good people of these two companies? Yes. Will I make some phone calls for a few of them when they write, looking for new jobs? Yes. But is losing two companies that put out less than 10 films a year and grossed less than $50 million a year total each on average, even with the financial backing - however lame - of major studios? Not a tragedy... just a reasonable business choice from businessmen who were not terribly smart or reasonable when they launched these divisions in the first place.

In other words: We may mourn, but the numbers don't. That's entertainment.

PICTUREHOUSE AND WARNER INDEPENDENT PICTURES TO CEASE OPERATIONS (May 8, 2008 - Burbank, CA) Picturehouse and Warner Independent Pictures will cease operations, it was announced today by Alan Horn, President & COO, Warner Bros.

"With New Line now a key part of Warner Bros., we're able to handle films across the entire spectrum of genres and budgets without overlapping production, marketing and distribution infrastructures," said Horn. "After much painstaking analysis, this was a difficult decision to make, but it reflects the reality of a changing marketplace and our need to prudently run our businesses with increased efficiencies. We're confident that the spirit of independent filmmaking and the opportunity to find and give a voice to new talent will continue to have a presence at Warner Bros."

Bob Berney has served as President, Picturehouse and Polly Cohen as President, Warner Independent Pictures. The management teams from both companies will be meeting in the weeks ahead with executives from the Warner Bros. Pictures Group to determine the status of projects in various stages of development and acquisition, as well as distribution of already-dated films.

"Working with Polly and her team at Warner Independent has been great for me personally and a valuable experience for the company," said Jeff Robinov, President, Warner Bros. Pictures Group. "I'd like to thank everyone at Warner Independent for their passion and dedication to independent films and filmmakers. They were involved with some very important films and helped further the talents and careers of a number of writers and directors, and between Warner Bros. Pictures and New Line, we'll continue to nurture those relationships and produce those types of films."

"Bob is an incredibly talented film executive and made Picturehouse an important player in the world of independent film in a relatively short time," said Horn. "I'm extremely grateful to Bob and the entire team at Picturehouse. Their accomplishments and the films they created speak volumes about their dedication to and understanding of the art of film."

Upcoming Picturehouse films include Mongol (June 6), Kit Kittredge: An American Girl (in limited release June 20; wide release on July 2) and The Women (September 12). Warner Independent's upcoming releases include Towelhead (August 8) and Slumdog Millionaire (in limited release starting November 7).

Another whisper (and our own preference) has Berney starting fresh at a new company underwritten with hedge fund cash. The latter would suit him well with Cannes on the horizon and Warners' decreasing overall interest in the volatile indie marketplace; the studio would gladly get out anytime, but we hear they're willing to move ahead with Berney if he's interested. We doubt it, particularly as a co-president with Cohen; he's been calling his own shots forever (quite well, we should add) and would be too attractive a prospect to new money with fewer strings attached. And Berney could bring along the majority of his staff, who would likely take pink slips under the WIP scenario.

In any case, the Picturehouse calendar doesn't bode well for any kind of longevity. Despite Marion Cotillard's Oscar win for La Vie en Rose, the bitter disappointment that was Run Fat Boy Run casts a longer shadow over what's looking like a pallid 2008. Most notably, Warners is reportedly unhappy with the all-star remake of The Women set for this fall. A source tells us the B-thriller Amusement could go directly to DVD. Additionally, with so much of New Line's infrastructure — much of which supports Picturehouse's distribution efforts — to be stripped by the end of July, the worst-case scenario has Picturehouse closing out with the Abigail Breslin vehicle Kit Kittridge: An American Girl on July 2 and Warners cleaning up the rest from August on.

Did we miss anything? Are you hearing different? You know where to find us either way.