While most of the marketing of HDTV is targeted towards cinemaphiles and sports enthusiasts, there certainly is an net-positive end benefit for connossieurs of news programs to plunk down the $2 grand or so it takes to upgrade to hi-def. Not only does the medium allow viewers to be more sufficiently stimulated on both the visual and audio fronts, this blogger would argue that it makes the viewer more likely to actually absorb and process the information that the program is trying to relay. For instance, in Bush's War, the visual clarity of the footage that was shot in Iraq (not to mention the haunting stills from 9/11) resonates within your head and your heart in a way that traditional, low-def TV cannot possibly compete with.

Which is why we are so surprised that the venerable news division of CBS has staunchly refused to upgrade their flagship show, 60 Minutes, into HD. Sure, no one wants to see Andy Rooney's nose hairs in 1080p, but we're pretty sure they could gauze up their lenses in such a way that everyone's favorite cantankerous crankypants could look as good as Cybill Shepherd did on Moonlighting. But there's no denying that the rest of the show could really use the upgrade. Take last Sunday's segment where Anderson Cooper got in goal to try and stop David Beckham's patented bendy kicks, for example. Since the show has already acquiesced to lowering their journalistic standards to a point where they can justify interviewing someone as vapid and meaningless in our country as David Beckham, why not go the extra mile and take their visual presentation to the next level? We're sure it has something to do with cost, but that excuse quickly flies out the window when you consider that the budget and funding-challenged PBS can afford to do so. So, Sean McManus, the gauntlet has now been thrown. You already have a last-placed news show on your hands, so why not invest the extra $$$ necessary to make the strides to save the last remaining audience members you have left?

RELATED (but not really): 5 Ways In Which The Hills is JUST LIKE An Antonioni Film [Spout]