seeing what sticks
Ever since
Mean Girls became a runaway success back in 2004,
Tina Fey has been riding a wave of near universal acclaim. Her ability to ride that tasty wave of popularity for the last four years without succumbing to any nasty wipeouts has arguably turned her into the Laird Hamilton of the Writers-Turned-Performers circuit. But when
Baby Mama hits theaters this weekend, all of that cred that she has built up will be put to the test. Not only has
Variety's Todd McCarthy gone on record calling it
"exceedingly predictable", but Videogum has been trumpeting the notion that
"Tina Fey-Tigue" is about to set in for the last week and some change. Recognizing that this film doesn't exactly fit the mold of traditional studio comedies (namely, in that it stars two female protagonists), Universal has been throwing a bunch of dollars at
Baby Mama television advertising over the last few weeks, alternately positioning the film as a Tina Fey Vehicle, a film In Which
Amy Poehler Steals The Show and, gasp, as something that even sports-loving, beer guzzling men will dig (specifically, by scoring the spots with The Cars' dude-friendly power pop anthem "Just What I Needed").
While all three of these spots appear after the jump, we thought it would be fun to enlist Defamer's videographer
par excellence Molly McAleer to cut a commercial for the film that would play to all the thrill-seeking teens who have made
Prom Night one of this spring's surprise B.O. hits (above). Feel free to use our cut, Universal marketing team — all we ask for is a link in return. Enjoy!
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