viral marketing
While we appreciate the earnest viral efforts of studio marketers on behalf of
Cloverfield,
The Dark Knight and even
half-assed fare like Quarantine, there's a strangely revolting quality to the derisive, almost misogynist analog throwback accompanying the new Apatow Assembly Line comedy
Forgetting Sarah Marshall. So much so that a mad bomber is fighting off
those Universal billboards and bus placards with a guerilla campaign that we can't determine is the real deal or just some second wave of the studio's low-concept offensive. Help us decide after the jump.
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