Despite The Best Efforts Of Viacom, 'Friday Night Lights' Gets Picked Up For Another Season

The perenially ratings challenged yet highly adored Friday Night Lights has been on life support ever since the WGA Strike shut production down on the show's second season. First, Peacock Emperor Ben Silverman gave the show the Diss Of Death ("Unfortunately, no one watches it. That's the thing with shows. People have to watch them.") in an interview with Radar. Then, the good people over at Bestweekever.tv launched a spirited internet campaign in an attempt to save the show, only to be shut down days later by the shortsighted suits at Viacom. But just when it appeared that the guillotine was ready to fall, Nikki Finke is reporting that the show is set to be picked up for a third season, thanks to a unique partnership formed between NBC and DirectTV.

It's an innovative deal where NBC found a partner who will share costs and exhibition windows," an insider explained.

Did Vh1 Brass Kill Best Week Ever's 'Save Friday Night Lights' Campaign?

Less than two weeks ago, the staff of Bestweekever.tv put together a spirited and inventive internet campaign whose mission was to convince NBC not to cancel Friday Night Lights. By all accounts, it seemed to be working well; not only did it receive a healthy amount of press coverage, BWE.tv was able to convince over 10,000 people to sign an online petition to save the show. However, over the weekend, all mention of the campaign mysteriously disappeared from the site's homepage. So we decided to do some digging.