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American Apparel

Miracles do happen! While driving on Sunset last night, we just so happened to glance up at the "lost dog" billboard erected by American Apparel founder Dov Charney, and we were pleased to see a huge "FOUND" sticker hastily slapped on, finally bringing to a close the missing pet drama that had rocked Echo Park. Did little HedKayce really make the incredible journey back home to Charney's East LA warehouse, or was it all a publicity stunt meant to promote American Apparel's new line of brand-free clothing for slutty, hipster dogs? We'd like to think it was the former, even if we shudder to think of the Charney scent that could have lured the pup back home. [Previously: 'American Apparel' Owner Wants You to Find His Dog, Maybe Buy its Clothes]

Silver Lake Chihuahua

'American Apparel' Owner Wants You to Find His Dog, Maybe Buy its Clothes

In the worst news to befall a local chihuahua since Disney cut loose with its trailers for the Beverly Hills breed, we hear today that American Apparel kingpin Dov Charney has lost his dog. Again. Or perhaps the pooch is still missing from that troubling time in April. In any case, Charney appears to finally be getting serious about finding and keeping poor little HedKayce close by — or at least about selling dog shirts. After the jump, find the enlarged billboard photo and a memo scattered far and wide by the inspired guerrilla marketers search party: More »

exploitation gone wrong

Woody Allen Not Satisfied Being American Apparel's Honorary Hebrew Mascot

Apparently striving for the kind of publicity that ads featuring contorted, half-naked hipsters just can't buy, American Apparel's short-lived "Woody Allen is Our Spiritual Leader" campaign finally attracted a lawsuit this week. The AP reports that the writer-director, whose rabbi get-up from Annie Hall was featured last year on the clothing retailer's billboards (with the Yiddish caption "the holy rebbe") wants $10 million for "blatant misappropriation and commercial use of Allen's image":

In a lawsuit in U.S. District Court in Manhattan, the actor-director said he does not endorse commercial products or services in the United States, which makes the May 2007 American Apparel billboards in Hollywood and New York and Web site displays "especially egregious and damaging."

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annals of advertsing

American Apparel Saves At Least Twenty Bucks By Contracting Lohan-A-Like


If the American Apparel folks really wanted to feature "a Lindsay Lohan type" in one of their trademarked, porny hipster-underthings ads so badly, they should have just waited for her to get back from Cirque Lodge. With the underwhelming critical response to her last project and all those insurability issues awaiting her upon her return home to Los Angeles, they almost certainly could've obtained the services of the genuine article for a surprisingly reasonable quote. More »

defamer styles

10 Hot, Unconscious-Celebrity Looks For Under $100!

If Lindsay Lohan's recent Rock-Bottom Memorial Day Weekend Spectacular could be crystallized into one image, it would likely be a photograph taken of the actress the night after her drug-related arrest: It featured the starlet being carted off unconscious from Teddy's, eyes closed, mouth agape, and in possession of a pale, violet-tinged complexion that suggested the earliest stages of rigor mortis had begun to set in. In other words, it looked like your average American Apparel ad, and the fact that she just happened to be wearing one of the hipster sportswear company's hoodies at the time made it a near no-brainer for inclusion in their recent marketing efforts. From the NY Times: More »