The latest oppressive trends in viral marketing received a
skeptical close-up this week in
The Hollywood Reporter, but for sheer word-of-mouth fanboy horror, look no further than
Tuesday's video chronicle of the
Dark Knight "scavenger hunt"/wild geek goose chase through Hollywood. MTV sent an intern to do its dirty work, which included — we shit you not — "a FedEx from the Joker himself," counting the number of fountains in the courtyard at the Hollywood & Highland Mall, and a half-dozen more eggheaded stunts that dead ended with Warner Bros. giving the hundreds of spectators three minutes to stampede to the multiplex — just to get a three-day jump on
watching a trailer.
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Defamer
