By donning a procession of fleshy, high-heeled escort outfits over the last few weeks, Gwyneth Paltrow managed to land herself a new job! No, it’s not a plum acting role (remember, even Gwyneth herself knows she’s “the worst actress ever”), but at least it’s a paying gig. Seems after all that prancing around in see-through dresses and S&M booties has caught the attention of reputably tame brand Tod’s, they of the classic driving shoes and boring leather bags. And just yesterday she began her first day on the new job, shown here filming a commercial in Rome, triumphantly displaying a new pair of towering heels. A closer look at the pair of stilettos that we must admit we find ourselves craving, plus how Paltrow’s Lady Of The Night wardrobe selections have affected sales at British boutiques, after the jump.

We've got to give credit where it's due: in a matter of weeks, Paltrow has managed to make a lot of people (temporarily?) forget about her days as boring, macrobiotics-obsessed bad baby-namer, confirming our suspicions that she's one sly dame. And even though Sienna Miller's career didn't exactly skyrocket following her fierce spreads in last year's Tod's campaign, from the looks of Gwyneth's "advert" above, the brand is banking on more than simple ads in glossy bibles. The other plus to Gwyneth's decision to sell out? According to the Daily Mail, UK department store Selfridge's has witnessed a 35% increase in high-heel totterers, while highbrow Harvey Nichols has seen sales of four-inch plus heels grow by 7%. And here comes the author's confession: just last week, after writing post after post about Paltrow's new fierceness, we fell victim to a pair of four-inchers ourselves. Bravo, Gwyneth. Not only have you improved Britain's economy, you've emptied our bank account. That's power.

[Photo credits: Splash]

• GWYNETH PALTROW TEST-DRIVES ANOTHER PAIR OF SUPER HIGH HEELS...ACROSS A COBBLESTONE STREET [Daily Mail]