OK, OK, Hollywood Reporter — we get it. The trade paper today took 1,600 words, three pie charts, two line graphs, and a half-dozen adorable floating-head info boxes to confirm the long-suspected word on the street that — are you ready? — the star system is dying. Jim Carrey can't open! Brad Pitt's last film did $4 million! Julia Roberts hasn't broken $70 million since 2001! Shriek!
What's replacing them isn't that surprising either, but the mind reels nevertheless when we see it in print:
[T]here's a sense now — evident in multiple boxoffice metrics and comments uttered privately by the dozens of agents, managers and producers interviewed for this report — that the interplay among consumers, celebrities and entertainment dollars is changing. The new dynamics are a challenge the next generation of up-and-comers — Shia LaBeouf, Seth Rogen, Emile Hirsch and Katherine Heigl often are cited — could face."As audiences get younger, they don't care about movie stars in the same way," Sony Screen Gems president Clint Culpepper says. "The idea of seeing a beautiful movie star on the big screen just isn't the same to them."
Yikes! Katherine Heigl will pretend she didn't hear Culpepper — the man responsible for the recent no-name hit revival of Prom Night, incidentally — just say that. Meanwhile, we're looking at Speed Racer's sluggish tracking and wondering if fledgling leading man Emile Hirsch isn't facing that challenge as we speak. On the bright side, his generation already has Orlando Bloom, so he doesn't have to worry about plunging into that niche. Sky's the limit, kid.









Comments
Saturation, Inundation, Humiliation, Amelioration, Ha!
Saturation, inundation, humiliation, amelioration, ha!
A turd is a turd, whether it is a Cameron Diaz movie or Cameron Diaz herself.
didn't the new Prom Night suck? sorry Culpepper, you don't get a vote...
Wow! People go to see movies and the people in them are only one consideration, along with the plot, the reviews, the rating, the trailers, clips, ads and whether or not it's playing in a theater near their home. Who knew? Heck, the next thing you know, they'll tell us that there's some films people will prefer to see in a theater, some they'll hold for cable and others which they plan to rent on DVD.
The movie Gods have spoken...
...let there be light.
I have a another take on this.
With the advent of the internet, press junkets, magazine interviews and more mixing with the public, stars today are no longer able to maintain a 'public persona' and as we all know "familiarity breeds contempt
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