Never afraid to be Hollywood-topical when they sense there's a chance to move some chalupas, the always-inventive Taco Bell marketing team has just issued a press release touting their latest promotion, an invitation to striking WGA members to submit the "words of wisdom" that adorn their hot sauce packets, generously offering a much needed outlet for the "untapped creativity" they're might otherwise misdirect towards projects like viral videos and boredom-inspired novels.

Ten lucky, starving comedy writers not intimidated by the challenge of improving upon slogans like "Use your stomach, nacho mind," and "The road to mediocrity is littered with empty ketchup packets," stand to win a year's supply of Taco Bell-branded foodstuffs (a prize worth a whopping $260), as well as the satisfaction of knowing that their best one-liners will not be wasted on a mumbling Charlie Sheen or a schlubby husband bickering with his too-hot wife..

Writers Guild Sauce Wisdoms [tacobell.com]
Previously: Annals Of Opportunistic Marketing: K-Fed Invited To Explore Outside-The-Bun Career Path [Defamer]

2:17 PM on Tue Jan 29 2008
By Mark
1,279 views
13 comments

Comments

BoHan at 02:36 PM on 01/29/08
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Connectedness Index: 149

Hmmm, Taco Bell knows its audience. I kid WGA, I kid.
CourageousCoward at 02:37 PM on 01/29/08
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Connectedness Index: 62

Sure, it makes sense now. But what about when extra packets get left in the company fridge only to be used by someone else? Don't the writers deserve to be compensated for these secondary readers?!
mark duffy at 03:01 PM on 01/29/08
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WRITER'S BLOCKO?
EAT A TACO.
nick_r at 03:05 PM on 01/29/08
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$260, you say? That seems to be quite competitive with what the AMPTP is offering these days. Perhaps there's an interim agreement to be made!
FreedomFries at 03:06 PM on 01/29/08
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What about we go back to my place and I taco supreme the chalupa out of you?
el smrtmnky at 03:16 PM on 01/29/08
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Connectedness Index: 85

What about we go back to my place and I enchirito the gordita out of you?
NoGrumpys at 03:31 PM on 01/29/08
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***burp****
I love that TB couldn't use their slogan in their new stores in Mexico "Make a run for the Boarder" just doesn't have the same context down there

GRACIAS
TryThisAtHome at 03:41 PM on 01/29/08
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Connectedness Index: 0

I know there's a joke about beans and rice, but I'm running on empty...
sarah at 05:00 PM on 01/29/08
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Connectedness Index: 409

Damn. Now I feel guilty spending about spending StarterBoyfriend's strike-related unemployment money at Del Taco yesterday.
dutchtreat at 06:21 AM on 01/30/08
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"Think outside the E.coli outbreak" "Make a panicky sprint for the bathroom"

There's more where that came from.
gwendolyn at 07:38 AM on 01/30/08
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Humiliating perhaps but consider Arthur Miller and the movie 'Let's Make Love'. He was brought in by wife Marilyn Monroe to punch up the dialogue and if you have ever seen this movie, then you know how sadly degrading that experience was...

My Taco Bell sauce packet joke: "Where's the beef? Seriously, where's the effin' beef"

hahahahahahahahaha
ATL_Girl_Publicist at 01:46 PM on 01/30/08
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Insulting publicity stunt. (For more on that, visit www.speakmediablog.com). Just an example of corporate greed run amok.
Miss d at 08:57 PM on 01/30/08
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Only when they serve up spit-roast Chihuahuas will I darken their doorway......