A tipster forwarded us one of the latest offerings from New Line's Google News Alert-inspired marketing effort, designed to instill in its mass e-mail recipients a reflexive, bowel-loosening dread of the mysteriously recurring number soon bedeviling a paranoid Jim Carrey at a multiplex near you, one which is sure to win the studio's team a Best Use of a Frozen Dead Baby In An Online Campaign at next year's Flackies.

• Father charged in freezing death of 23-month-old girl [AP]
• Previously: New Line Trying To Annoy People Into Paying Attention To Their Jim Carrey Movie [Defamer]